In 2012, we’ve reached a point where social media titles are on the rise, but each job description is written to coincide with a similar position inside the company. Pure social roles, like Twitter specialist, are just a upgrade from customer service representative. Facebook managers are forum community managers. Content creators are copywriters. While there are the occasional social technology roles in mobile or applications, those are not the norm. The norm, is that everyone is expected to know how social media impacts their division.
When the Bachelor bends down on one knee on primetime TV, you can send a frantic text to your best friend, tweet with the #bachelor hashtag, or post a gushing Facebook update. Or you can join a WatchParty, a new, interactive type of chatroom where users post short messages, rate shows, and take polls. “We’ve […]
The Washington Business Journal’s startup and technology reporter, Bill Flook, just wrote a piece titled ‘For better or for worse, Washington sits out the tech “Bubble”‘. He is right about Washington, DC sitting out. DC VC’s have made such a small number of investments in local software and web companies that one has to wonder […]
Thought for the day: Social Media Expert has really become Customer Service Rep I am not saying this in a negative way, but I am saying that the role of a customer service representative has evolved. It used to be that people would call in asking for help. Now, people log in and start buzzing […]
Have you figured out how to tie everything you do into Facebook? What about Twitter? What I am about to tell you may not be what you want to hear but it is what I overhear on almost a daily basis these days. The young people in college and the young professionals who have been […]
I still remember the first time I was introduced to Facebook, Twitter and many other products. In the case of Twitter it was three years ago. I thought of it as silly at first, then a great way to communicate with friends, and then as a good way to promote things. I can recall […]
Replyz co-founder Matt Koll knows search and also knows his way around building a web company. Tonight he and Baltimore tech wizards Dave Troy and Greg Gershman launched their new product to the public for the first time. You may recall that Matt’s last company, Wondir, was acquired by Revolution Health. Now they are going […]